About

Who we are

A Saudi-owned company of senior people who spent their careers delivering software inside organisations much larger than this one, and decided the interesting work was somewhere else.


Why we started

Between us we have spent years inside large consultancies and large engineering organisations. The pattern was always the same. A company would ask for something reasonable. The answer would come back as fourteen months and a number with six figures in it, and the reasonable thing would quietly never get built.

The cost was never the software. It was the layers: the account manager, the delivery manager, the analyst who writes the document the developer will not read, the change board. All of it necessary at that scale, all of it charged to a customer who only wanted their drivers to stop filling in paper forms.

Saudi Arabia has thousands of companies in exactly that position. Big enough to have real operational problems, too small to be worth a large firm’s attention, and told for years that the fix costs more than the problem. Mind Links exists to serve those companies at a price that matches the problem.

Sand dunes, Saudi Arabia

Founded because the reasonable thing kept not getting built.

Sand Dunes sa — Meshari Alawfi, CC BY 4.0, via Wikimedia Commons

The team

Everyone here builds, sells or designs

There is nobody whose job is to sit between you and the work.

Sami Alhamadah — Founder and owner

Saudi, based in Riyadh, and the person you will deal with. He founded Mind Links and he owns it. Client relationships, commercial terms and the contract are his, which means the person across the table from you is the person whose company it is.

That is worth stating plainly, because it is unusual at this size. In most firms you will compare us against, the owner is not in the room and the person who is cannot agree anything without a call.

The engineering and design team

Senior people across delivery and engineering, architecture, design and product, and analysis. Years in the industry between them, and at both ends of it.

Years inside the firms that quote fourteen months

Large international consultancies and engineering organisations, on systems used by thousands of people every day. Regulated clients, security reviews, real release processes, real consequences for getting it wrong.

That is where our method comes from: tests before code, a named human reviewing every change, documentation as a deliverable rather than a favour. It is also why we know precisely which parts of that machinery a company your size should refuse to pay for. Most of the fourteen months is not engineering.

Years inside small companies, and our own

Where the same person writes the code, sits with the customer, and fixes it at eleven at night because there is nobody else. You learn different things there: how to scope something down until it can actually ship, and how much of a specification is genuinely load-bearing.

Products we built and own outright

Not client work — ours, which means we can open them and walk you through any part. A booking and business-management platform. Automation across CRM, analytics, payments, administration and social posting. Real-time transcription and meeting analysis.

Ask to see any of them in the first meeting. Working software you can click through tells you more about a supplier in ten minutes than a reference call does in thirty.

We sell the work, not a list of names

On a project you are buying a delivered outcome from Mind Links: a fixed price, a fixed date, code you own, and one company answerable for all of it. Which engineer writes which part is our problem to manage, and managing it is a large part of what you are paying for. A supplier who sells you named individuals is quietly handing you their staffing risk.

Accountability still has a person attached. The senior engineer who approves each release is named inside your contract, so you always know who signed. That is not the same as choosing our team for us.

Staff augmentation works the other way round, and it should. There you are buying a person rather than an outcome, so you get the person: full profile, you interview them, you approve them, and they are named in the agreement. Anything less would not be worth buying.

Diriyah Gate, Riyadh

A Saudi company, in the market it sells to.

Diriyah Gate (2021) — Saudi press Agency (SPA), CC BY-SA 4.0, via Wikimedia Commons

Where we are

Registered
Riyadh, Kingdom of Saudi Arabia
Owner
Sami Alhamadah, Saudi national and founder
Commercial registration
7054801407
Founded
July 2026
Languages
Arabic and English, in meetings, in documents and in the software we deliver
Working week
Sunday to Thursday

Saudi-owned and Saudi-run on the commercial side, with engineering drawn from a wider bench. That combination is deliberate: you contract with a Saudi company you can hold accountable under Saudi law, and the people building your system were chosen for the skill rather than the postcode.

How we behave

Values lists are cheap, so here are the three that cost us something.

We say no in the first meeting

If software is not the answer, or we are not the right firm for it, you will hear that before you have spent anything. We would rather be the company someone recommends than the company that took the job.

We put numbers in writing before you commit

A price and a date, in the proposal, not after discovery. It is harder for us and it is the only way you can compare vendors honestly.

We do not claim work that is not ours

Nothing our people built for a previous employer appears in our materials, because it is not ours to show. What we do show, we own outright and can walk you through line by line. Concept designs are labelled as concepts, every time.

The thing most companies would leave out

We have not delivered a client project yet. Mind Links was registered in July 2026, and as of today the client list is empty.

We are telling you on the About page rather than letting you find out in the third meeting, because a business relationship that starts with a careful omission is not one worth having. What we would ask is that you judge us on the first month, not on the paragraph.